SEO Tips & Tricks For StartUp Websites

SEO Startup Tips

A startup website needs to distinguish itself from its competitors while also promoting its value to its potential customers. Most WordPress themes nowadays are built with busy sliders on the homepage, but the truth is an enticing homepage with attention to detail isn’t as important as a clear message about what your website is about. A user-friendly interface is sure to boost engagement, but when you’re in a rush to launch, crucial components can be easily overlooked. SEO for example. The new face of the Internet requires at least a basic SEO strategy when it comes to developing your business. Being relevant in search is important and can’t be overlooked.

SEO TipsSEO for example. The new face of the Internet requires at least a basic SEO strategy when it comes to developing your business. Being relevant in search is important and can’t be overlooked.

The new face of the Internet requires at least a basic SEO strategy when it comes to developing your business. Being relevant in search is important and can’t be overlooked.

The problem is too many Startups cut corners with getting links. You can easily find the scum of the internet by searching for affordable SEO deals in Google, but Mike Patch from Optimize Dude warns us that shady Cheap SEO Packages can be more harmful than they are worth. He talks about how Fiverr is the primary resource for a lot of these packages. A company will take your money and then hire shady link blast from Fiverr for cheap. They are essentially upselling an inferior product at ten times it’s value to you. So you’re not only paying for useless SEO work, you’re getting ripped off in the process. The worst part is that even if you do see some early benefits from link blasts, the lasting effect will hurt the chances of your website in the long haul.

Rather than spending 10 minutes on outsourcing your website’s SEO, why don’t you invest some time with the following tips

1. Don’t Write Another Blog Post Until YoU Know Your Keywords

Get to the root of your business. Find out what people are coming to your website for and create content that will bring them in. Don’t just cover the basics either, if your company is a for let’s say hiking boots, write content for hiking tips, things to know, offer tips, suggested trails, times of the day when it’s best to go… cover all things related to your business.

2. Find Lower Competition Keywords For The Best Shot at Ranking Quickly

This means instead of trying to rank for Hiking Boots, try “Hiking Boots for kids”, or “Affordable hiking boots. Create long-tailed keywords.

3. Find Out Which Keywords Are Driving Your Competitor’s Search

There are tons of tools out there, SEM Rush or Aherfs can help you with these SEO research.

4. Find Questions that Need Answering

Quora is a perfect place to flex your muscles. They are an answer base website to popular questions. Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads, or only accessible to select groups.

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Your Bread And Butter For A Local Service Based Business

Steps To Build Your Blog FromYour bread and butter, or the best and most effective strategy for starting and growing a local service based business, is not having a great budget. It isn’t getting a great spot in the newspaper, because those results may be short lived.

But rather, it’s something that I think we all know intuitively, that social media and the internet is making more apparent now a days. Your bread and butter for a local service based business is…

Community Integration

People are your greatest resource. Your mission, as a new service based startup is to integrate into as many communities as possible. I recently started a computer and iPhone repair company.

The single most effective functional strategy of ours has been to simply talk to as many people as we can, both in social media, and in real life networking, as much as possible. But why does this really work?

How did we go from an unknown to a growing, reputable, well suggested company? What is the juice that makes it all come together?

People have to like you

I see people get on social media, and start “marketing” all of the time. It happens more and more everyday. But what I don’t see too often is a marketer who realizes that no one gives a crap about your tweets for business, or your business status updates on Facebook unless they actually like you.

People have to like you, and you have to get them to like you. This means, if you’re not inherently so, you have to become a likeable person. This may mean that as a person, you have to make internal, functional (behavioral) changes to align yourself with the results that are available to you.

So does that mean that..

Being effective means changing you?

The short answer is, yes, it does mean that. Too many times, and in too many cookie cutter ideologies, people think that “action” and “strategy” is the answer. I say that this is fundamentally backwards. Here’s why.

Yes, action is the answer. Of course strategy is king, but if you’re not mentally in the place to create the strategy, or take the action, the best recipe in the world won’t help you.

You need to start at the cement foundation of your personality, and change yourself to become more communicative. You must become someone who loves people. You must re-ignite your childlike charisma and become a whole person again.

You can’t just keep being conditioned by society to keep your mouth shut, or to not be the awesome crazy eccentric person you innately are. You have to..

Become extremely exciting

People love excitement. If you can take actions and communicate with people in a way that excites them, you’ll have fans for days, and customers for months. If you’re doing the right things to treat them well, and provide good services, you’ll have permanent customers for the life of your business.

Be your crazy self! Go to local networking events. Or, take the strategy I’ve taken in cutting directly through the fat and finding the gem, and just do what works. Who needs the awkward, 40 people sitting in a room not talking to each other, networking event? Just contact local business owners, and set up a time for…

Business 1 on 1′s

Express that you want to find out how you can refer more people to them. Anyone will love that, and most solopreneurs, and teamed startups understand the power of networking. They’ll be into it. Do as much as you can. Meet as many people as possible and whatever you do, don’t stop! Just keep plugging away.

So when you have all of these things down, you’re exciting, communicative, integrated within local communities and doing a lot of 1 on 1′s, now what do you do?

Rinse and repeat (but leave room for innovation)

Rinse and repeat the same process. Become more exciting! Do more outlandish stuff. Make some cool videos and put them on the web of yourself engaging in work activities.

Do more 1 on 1′s. There are more people to find. Get deeper within your local community with tools like Twitter, and certainly Facebook. Find local bloggers, and interact with them on their blogs daily and keep your progress moving.

But, at the end of the day, or throughout your week, take time to reflect, induce a creative state, and think of more ways to reach people. Strategies are great. There are a thousand of them. But if you can learn how to stimulate your mind and turn it into an idea machine, you can innovatively create new ways to market your business, and grow some more.

Ultimately, your growth is going to depend largely on your connections. Everything has to do with people, and word of mouth is your best friend. Follow these steps, and create some of your own to activate the fire storm of word of mouth waiting for you. It’s yours, if you’re willing to step up and grab it.

Four Vital Steps To Build Your Blog From Ground Zero

Even though I have been blogging for over 5 years now, I was too distracted and too involved with other areas of internet marketing to concentrate long enough on my blogs, writing valuable content on a regular basis, and finding the best route to build regular traffic.  I got involved in the article marketing world trying to attract people with my online articles while not focusing enough on my own web property, namely, my blog, or blogs in my case.

In the end, my sales through article marketing reached a ceiling because I wasn’t loving what I was doing anymore.  Even though I was trying to write the best persuasive articles I could with no sales pitch, just trying to help my readers, what I could do with article marketing was limited, and I was neglecting my blogs which were not progressing because of it.

At that point, I realized that there had to be a better way to be successful online and I slowly, but surely, realized that it had to be through blogging.  I decided to concentrate much more on my own blogs and less on article marketing.

In this post, I wanted to show you how you can build your blog from ground zero to your ultimate blogging goal.  I know that we all would like our blog to be on the map over night, but let’s face it, that’s not going to happen.  You’ve got to go through all the steps one by one and build your blog on firm ground.

Once you done that, there is no stopping you on how far you will go with your blog.  But, let’s start at the beginning, shall we?

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Why Nothing Can Prepare You For Entrepreneurship

A lot of people think there are courses you can take and training you can undergo that can train you to do well in the world of entrepreneurship. We think we can read some books and suddenly be prepared for the gut wrenching, hard decision making reality of running your own operation but the real truth is that the only thing that can prepare you for entrepreneurship is entrepreneurship itself.

Let me tell you a quick story. In 2004 I made a decision that would change my life forever. I joined the Army. My aptitude test scores I had to take upon getting in only gave me a few choices of what jobs to do. They were: Combat Arms, and Combat Arms. Right. So, combat arms it is.

Once I got in and started training, I quickly learned that I’d be deployed to Iraq for at least a year, to fight in the war, very soon. It was ok though, I knew I’d end up there. In fact, sitting with the recruiters months prior, knowing we’re in war time, I was already totally convinced I was going. It wasn’t a big surprise.

What was a big surprise, however, was when I actually put my boots on the ground in Baghdad a year and some change later. Feeling the cold chill of the vibe of death. Getting bombed with 107 MM rockets the first night we were on the FOB (forward operating base) we stayed at, and realizing that I not only wasn’t in Kansas anymore, but I was in the worst possible place at the time, in the world.

EntrepreneurshipThen, throughout the ensuing months, my life was everyday patrols of nerve racking drives through Sadr City, getting blown up by IED’s, having RPG’s launched at our trucks, and constantly having to watch out for the long range precision shooters (snipers) that already took out two of our guys, and many others.

Great. I was in the middle of Hell itself and there was nothing the United States Army could have said, done, or put me through that would have prepared me for that craziness.

And the same is true of entrepreneurship. Business school won’t teach you what you need to know.

Working for another company won’t give you the real ability to go grow a business on your own. Not even going to the $5,000 seminar you “can’t miss” will give you what you need to be effective out there in the business world. Having worked for a lot of other companies, before starting my own, I thought I was set!

“Yea,” I thought, “I know business!” But what I didn’t realize was that I didn’t know entrepreneurship, I just knew how to execute business moves being a player in someone else’s game. And those are two very different things. Continue reading “Why Nothing Can Prepare You For Entrepreneurship”

How to Avoid Online Backlash and Knowing When to Shut Up

Knowing When to Shut UpDo you ever think that sometimes you talk before you think? Or have you ever wondered if past topics or conversations will come back to haunt you? Below, I want to share: How to Avoid Online Backlash By Knowing When to Shut Up.

These days with a lot of conversation online, it is no wonder how people end up in hot water. Each and every day, we chat, share, tweet and comment on anything from blog posts, to news articles. Everyone has something to say, but is what we say something we should keep to ourselves?

Is My Behavior Affecting My Bottom Line and Is it Worth the Impact?

You have heard stories of bloggers getting into hot water over topics and articles on their blog or forums. As much as I believe in free speech, is it easy to forget who we work for? If you work for a major brand or any company for that matter, what you say does matter.

I might be wrong, but I represent the brand I work for and I am cognizant that what I say might hurt my companies brand or shed a bad light on me personally.

content fluff1 How to Avoid Online Backlash and Knowing When to Shut Up

Social Media has become the forefront for conversations about anything news worthy to our readers. The problem I think we forget is: You are your brand. Scary huh?

Think about that party picture that gets posted on your Facebook page for the world to see. You think your profile is set to “private” and soon forget that people you do business with is your “friend” on Facebook.

What we do now, might not be what we want to do professionally ten years from now. There is no guarantee that what we put online now is something we might be comfortable with 1 year from now.

You ever walk up to a woman that looks pregnant and ask (thinking you’re friendly) when she is due only to find out that she is not pregnant? Ouch! Believe me, I have put my foot in my mouth many times for this one and you’d think I would know the difference. I walk away feeling like I want to put a gun to my head (not literally).

Recently, I heard about a well-known blogger I like get into hot water over a tweet they made that caused them to lose their job. What was so saddening about the entire situation is that they included a picture of the culprits with a not so nice comment behind it.

Regardless what the context behind it all meant, people lost their jobs as a result and the online backlash hurt their brand in the end. Job loss and reputation burned.

I have no complaints here, because I like to think I do too, but I do have limits. I am always conscientious of my audience, the language I use and how I write. Veering from that scares people because they are not used to that. You need to respect the intelligence of your readers.

Are there any particular blogs that you read that bend the degree of language more often than not? Did they start their blog that way or did it evolve into that? Even those bloggers know their limits and are able to get their point across brilliantly without offending the masses.

One thing that just bugs me is meeting someone and they project a prim and proper image to the masses, but on their social network, they end up sounding like a sailor or vice versa. Don’t get me wrong, I might use a few “seasoned” words every once in a while, but again: you are your brand.

Don’t put anything online, you don’t want to see on the Huffington Post. (Just saying)

The internet is NOT forgiving and once you say it online, you can’t take it back. Especially, if it is on social media. Content gets shared fast and what you say in 5 minutes might be shared with thousands in a matter of seconds. Our core business ideas is what attracts the readers we have now; once you change, then all hell breaks loose. Don’t be that guy.

Question: Have you ever put your foot in your mouth? How did you fix the damage? Am I off base? What say you?