Your bread and butter, or the best and most effective strategy for starting and growing a local service based business, is not having a great budget. It isn’t getting a great spot in the newspaper, because those results may be short lived.
But rather, it’s something that I think we all know intuitively, that social media and the internet is making more apparent now a days. Your bread and butter for a local service based business is…
People are your greatest resource. Your mission, as a new service based startup is to integrate into as many communities as possible. I recently started a computer and iPhone repair company.
The single most effective functional strategy of ours has been to simply talk to as many people as we can, both in social media, and in real life networking, as much as possible. But why does this really work?
How did we go from an unknown to a growing, reputable, well suggested company? What is the juice that makes it all come together?
People have to like you
I see people get on social media, and start “marketing” all of the time. It happens more and more everyday. But what I don’t see too often is a marketer who realizes that no one gives a crap about your tweets for business, or your business status updates on Facebook unless they actually like you.
People have to like you, and you have to get them to like you. This means, if you’re not inherently so, you have to become a likeable person. This may mean that as a person, you have to make internal, functional (behavioral) changes to align yourself with the results that are available to you.
So does that mean that..
Being effective means changing you?
The short answer is, yes, it does mean that. Too many times, and in too many cookie cutter ideologies, people think that “action” and “strategy” is the answer. I say that this is fundamentally backwards. Here’s why.
Yes, action is the answer. Of course strategy is king, but if you’re not mentally in the place to create the strategy, or take the action, the best recipe in the world won’t help you.
You need to start at the cement foundation of your personality, and change yourself to become more communicative. You must become someone who loves people. You must re-ignite your childlike charisma and become a whole person again.
You can’t just keep being conditioned by society to keep your mouth shut, or to not be the awesome crazy eccentric person you innately are. You have to..
Become extremely exciting
People love excitement. If you can take actions and communicate with people in a way that excites them, you’ll have fans for days, and customers for months. If you’re doing the right things to treat them well, and provide good services, you’ll have permanent customers for the life of your business.
Be your crazy self! Go to local networking events. Or, take the strategy I’ve taken in cutting directly through the fat and finding the gem, and just do what works. Who needs the awkward, 40 people sitting in a room not talking to each other, networking event? Just contact local business owners, and set up a time for…
Business 1 on 1′s
Express that you want to find out how you can refer more people to them. Anyone will love that, and most solopreneurs, and teamed startups understand the power of networking. They’ll be into it. Do as much as you can. Meet as many people as possible and whatever you do, don’t stop! Just keep plugging away.
So when you have all of these things down, you’re exciting, communicative, integrated within local communities and doing a lot of 1 on 1′s, now what do you do?
Rinse and repeat (but leave room for innovation)
Rinse and repeat the same process. Become more exciting! Do more outlandish stuff. Make some cool videos and put them on the web of yourself engaging in work activities.
Do more 1 on 1′s. There are more people to find. Get deeper within your local community with tools like Twitter, and certainly Facebook. Find local bloggers, and interact with them on their blogs daily and keep your progress moving.
But, at the end of the day, or throughout your week, take time to reflect, induce a creative state, and think of more ways to reach people. Strategies are great. There are a thousand of them. But if you can learn how to stimulate your mind and turn it into an idea machine, you can innovatively create new ways to market your business, and grow some more.
Ultimately, your growth is going to depend largely on your connections. Everything has to do with people, and word of mouth is your best friend. Follow these steps, and create some of your own to activate the fire storm of word of mouth waiting for you. It’s yours, if you’re willing to step up and grab it.